Search This Blog

Thursday, 16 September 2010

Design for Performance – Why don’t we get it right?

In the modern day enterprise, building efficient applications as a composition of cooperating components depends significantly on having a thorough knowledge of both, component performance, as well as component interactions. Hence, to make effective design decisions concerning configuration, deployment and interconnection, it is important to compliment the traditional application development processes with 'performance centric' methodology.
This seems to be ignored without knowing the additional cost which organisation has to pay in re-engineering the applications. I find it very interesting when I see these challenges repetitively in almost every implementation. Why don't we ensure that enterprise applications are designed for performance and delivery processes are performance-centric? What is the missing link of the Jigsaw?

Monday, 31 May 2010

Move beyond Web Analytics

Internet Marketing is getting matured and it is the right time for the organization to move beyond web analytics and direct towards web intelligence. We can leverage data from various sources like Email marketing, social media optimization, search engine optimization, search analytics along with eCommerce MI data related to customer behaviour, channel availability/stability and usage by your business processes to provide better web intelligence.